LESSE is a new way of thinking about organic skin care. A transformative ritual to elevate skin in myriad ways. Converging high performance botanicals and sustainable practices for an effective but gentle solution for skin and planet.

LESSE joined forces with IZUMI Agency in January 2021 to take their email program to the next level.

Our team worked directly with LESSE to redesign their email templates, create an A/B testing roadmap strategy, optimize their campaigns and flows, and launch strategic, segmented net new flows.

Founded in 2017 by Columbia MBA graduate Amy Lin, sundays was built upon the belief that you shouldn't have to sacrifice health for beauty. sundays has made it its mission to turn nail care into self care with its non-toxic products and services.

sundays joined forced with IZUMI Agency in May 2021 to take their email program to the next level, and to launch their SMS Marketing program.

Our team worked directly with sundays to redesign their email templates, create an email calendar and A/B testing roadmap strategy, optimize their campaigns and flows, and launch SMS Marketing as a brand new marketing channel.

  • +68% Increase in Welcome Series Open Rate in the First 45 Days

  • +33% Increase in Click to Open Rate in the First 45 Days

  • +150% Increase in Revenue/Email Delivered in the First 45 Days

  • +300% Increase in Welcome Series Click Rate in the First 45 Days

  • +180% Increase in Welcome Series Placed Order Rate in the First 45 Days

  • +167% Increase in Placed Order Rate in the First 45 Days

  • +78% Increase in Open Rate in the First 45 Days

  • Over 100 A/B Tests Run Across Email & SMS Channels

Founded in 2017, Paul Rich is the premier source for classic, expertly crafted watches made with integrity from cutting-edge materials. Their timepieces are designed for doers, joy-seekers, adventurers, and everyone seeking to savor the day.

Paul Rich joined forces with IZUMI Agency in April 2021 to refresh their entire brand strategy, take their email program to the next level, and to launch their SMS Marketing program.

Our team worked directly with Paul to create new brand guardrails, refresh their brand story and founder bio, finalize a new brand tagline, and establish new tone guidelines. We also revamped their email templates, created an A/B testing roadmap strategy, optimized their campaigns and flows, and created an ongoing Digital Marketing Calendar to be used across all marketing channels. Additionally, we launched their SMS Marketing program in both the US and Canada with great success.

Created comprehensive brand and voice guidelines, to be utilized across all channels.

  • +25% Increase in Campaign Open Rates in the First 45 Days

  • 162% Average Increase in Total Email Channel Revenue MoM

  • 10% Total Ecommerce Revenue attributed to new SMS Channel within 60 days

  • 82% Average increase in Subscriber List Growth monthly

Silent Opus is the third jewelry brand founded by Forbes 30 Under 30 recipient Vanessa Stofenmacher, former founder and Creative Director of disruptive D2C jewelry brand Vrai. The brand focuses on modern jewelry with soul, designed to celebrate our connections — with ourselves, our loved ones, and the world around us. Inspired by our family traditions, and created to help you make your own. 

Silent Opus joined forces with IZUMI Agency in September 2021 and recruited founder Lilli Izumi to join their team as their outsourced VP of Brand and Digital Marketing and help them launch their brand.

Our team led deepening brand workshops with the founder to get to the heart of WHY the brand exists, WHO they created it for, and HOW they were going to message them. From there, comprehensive brand, tone, and voice guidelines were established, as well as a go-to-market strategy for launch. 

Lovingly founded by Alicia Gray in 2018, Genara is an independently owned and operated boutique store whose purpose is to supply its community with the little yet profound things that make a house, a home. Each uniquely designed and thoughtfully selected good is handpicked in-house to bring serenity, ritual and intention to your surroundings and routines, from home defining touches like aromas, kitchenware and room decor to self-care essentials like nourishing teas, soaps and tonics. Genara is now proud to bring its welcoming atmosphere to its first brick-and-mortar location in the charming Heights neighborhood of Houston, Texas. 

Genara joined forces with IZUMI Agency in June 2021 to refresh their entire brand strategy, build out their communication guidelines, and take their email program to the next level.

Our team worked directly with the founder, Alicia, to create formalized brand guardrails that would allow their brand to be represented cohesively across all channels. We made sure all messaging felt true to the brand, and could be easily digestible to future team members or 3rd party agencies. We also designed custom email templates and optimized the brand’s email channel for increased engagement and conversions.

WHITE SPACE Jewelry is the brainchild of designer Khadijah Fulton, who spent a decade designing for some of the most recognizable names in fashion. After becoming a mother, Khadijah found that she wanted to create items that honored a confident, subtle interpretation of style - approachable yet distinct, with versatility and longevity at the fore. She hopes that this considered approach will return an inherent sense of value to the wearer and give them pieces that can be worn and loved for years to come. WHITE SPACE creates modern, yet distinctive designs that spark wonder and honor the human form.

WHITE SPACE Jewelry joined forces with IZUMI Agency in May 2022 to refresh their entire brand strategy, establish new communication guidelines, and dive deeper into understanding their customers.

Our team worked directly with WHITE SPACE to create new brand guardrails, refresh their brand story and founder bio, finalize a new brand tagline, and establish new tone guidelines.